“Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard. In the end, what’s most meaningful is creating positive, uplifting outcomes.”

Danny Meyer, founder and Chairman of Union Square Hospitality Group, whose restaurants have won an unprecedented 28 James Beard Awards, several three Michelin stars, and a Julia Child Award, says he once thought he was primarily in the business of serving good food but learned that food is secondary to something that matters even more. He shares on delivering uplifting outcomes and outstanding hospitality.

Some words have extraordinary power to help us persuade others, build stronger relationships, improve customer satisfaction, and captivate audiences. Here, Wharton professor Jonah Berger reveals six key types of magic words that can dramatically increase your impact and help you get what you want. Words matter, especially these.

Don't miss this wide-ranging conversation with Airbnb global head of hosting Catherine Powell on the blurring of business and leisure travel, what some of the most unusual and fabulous Airbnb experiences are, how a company actually executes on core values like curiosity and the keys to post-pandemic leadership.