How Taylor Swift, Barbie and Louis Vuitton Redefined Movies, Music, Art and Fashion: The Billion Dollar Marketing Era
We live in an age of hyper-marketing, when the marketing of events like Taylor Swift and the “Barbie” movie overwhelm the offering itself and takes on a life of its own. Here, Natasha Degen, marketing and cultural analyst extraordinaire, dissects how marketing is blurring the lines between movies, music, art and fashion, and reveals the secrets behind today’s most talked about cultural events and personalities.
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