NBCUniversal Vice Chair Bonnie Hammer on AI Celebrities, Interactive TV & the Future of Content

The media and entertainment world is evolving at warp speed. One person who knows where it’s headed is the legendary Bonnie Hammer, former vice-chair of NBCUniversal. Here, she shares her thoughts on the critical importance of content, why TV shows are more popular than movies, the role of AI in creating entertainment, and much more.